Official Non-Alcoholic Beer of the PWHL

We’re hitting the ice! 🏒🍻

We’re beyond proud to share some epic news! Sober Carpenter is the Official Non-Alcoholic Beer of the Professional Women’s Hockey League (PWHL)!

It’s an honour to support women’s hockey and be part of this exciting new chapter.

For us, this partnership is more than just a collaboration, it’s a celebration of passion, performance, and progress. Just like the incredible athletes hitting the ice this season, we believe focus and dedication deserve to be celebrated, with victories.

As Canada’s leading non-alcoholic craft brewery, we’re honoured to stand behind women’s hockey and bring fans together to celebrate each amazing player, every goal, every save, and every victory, without compromise.

Throughout the season, you’ll spot us in arenas across the league with exclusive activations, and a few surprises coming we can’t wait to share.

This is only the beginning, and trust us, you’ll want to see what’s coming next.

So, grab your favourite Sober Carpenter non-alcoholic beer, get ready to cheer loud, and join us in celebrating the spirit of the game, on and off the ice.

Here’s to a legendary season of women’s hockey, Canadian pride, and uncompromised cheers together! 🍻

Follow us on Instagram @sobercarpenter big things are coming. 👀🔥